Recovering abandoned carts with automation
A simple, repeatable WhatsApp + SMS sequence that recovers a meaningful share of lost carts.
Why carts get abandoned
Distraction, price hesitation, and friction at checkout. Most abandoners are not lost — they just need a timely, relevant nudge on a channel they actually read.
The sequence that works
A short, well-timed series — a reminder within the hour, a helpful nudge next day, and a gentle incentive if needed — on WhatsApp (with SMS fallback) consistently outperforms email alone.
Personalise with the cart
Reference the exact items and make it one tap to return to checkout. Relevance is what turns a nudge into a recovered sale.
Measure and iterate
Track recovery rate, revenue per message and opt-outs. Tune timing and copy — small changes here compound into real monthly revenue.
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