GEO 101: getting cited by ChatGPT & Gemini
Generative Engine Optimization explained — how to structure content so AI answer engines cite you as the source.
Search is splitting in two
People increasingly ask ChatGPT, Gemini and Perplexity instead of scrolling ten blue links. GEO is the practice of making your content the answer these engines quote.
Structure for machines and humans
Use semantic HTML, clear headings, and Schema.org markup (Organization, Service, FAQPage). Add concise, self-contained “knowledge blocks” that an LLM can lift and cite without ambiguity.
Own your entities
Be consistent about who you are, what you do and where, across your site and the web. Strong, consistent entity signals make engines confident enough to cite you.
Measure AI visibility
Track when and how AI engines mention your brand, and which questions trigger citations. Then expand the content that earns them.
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